Conclusion and outlook
The marketing mix model is suitable for creating a marketing concept. This is usually divided into four pillars - the four Ps. These are Product, Price, Place and Promotion. In the case of services, this is often accompanied by the aspect of personnel policy. Although the marketing mix model is aimed at the external distribution of products and services, aspects of it can also be applied to an internal marketing of the SAP basis. For the design of the respective areas of the marketing mix, it is recommended to use a guide to develop a marketing concept. STEP 1: DEFINITION OF PERFORMANCE This step deals with the description of the services to be offered. Similarly, this step provides a categorisation of the type of service. These include, for example, the levels of secondary or primary service. With respect to the SAP basis, this step is concerned with product portfolio analysis and the creation of IT products and a product catalogue. STEP 2: OWN RESOURCES Subsequently, a determination of one's resources takes place. That is, it identifies the resources that are available and that can be used and the resources that need to be developed. Resources are people, objects, systems, knowledge, and funds. For the SAP basis, this step is an inventory. STEP 3: DETERMINATION OF THE OBJECTIVES The mission and vision of service providers will be determined in the framework of the setting of the objectives. It also sets measurable targets for the next three years.
As an interface to the user, the presentation layer contains software components (the SAP GUI) by means of which the user is presented with the application. During its runtime, an SAP GUI component is always permanently linked to a user logon to the NetWeaver AS ABAP.
WE19 Test tool for IDoc processing
SAP HANA base administrators can master the database in a way that wasn't possible back then. The SAP database is much more self-healing. Errors do less damage, are easier to detect and fix, and are less likely to impact system performance and availability before they are fixed. Monitoring tools can automatically scan application logs, identify potential errors and even suggest fixes, making it much easier to get to the root of the problem.
In order to meet the growing integration and coordination between internal IT departments and external service providers and suppliers, it is necessary to include a company-wide interface department in the IT organisation. The SAP basis can assume the coordination role and interface function in the environment of SAP products and technologies.
Tools such as "Shortcut for SAP Systems" are extremely useful in basic administration.
For this purpose, there is the RSMEMORY report.
However, this has changed with the introduction of the new database generation SAP HANA.